MoCo
Project Brief
MoCo is a companion app that helps people stay healthy and socially active during the winter months. This is a project I designed to solve a very specific problem I observed while exchanging in Berlin: the winter motivation slump.
Berlin exchange
Local support
Stay motivated
How it works
Winter in Berlin often brings loneliness and isolation.
What if our digital companion MoCo could turn that feeling into playful motivation and connection?
It's time to break out of my comfort zone!
How can I meet new people? Over something fun that I won’t be embarrassed by.
How to facilitate social connections and interactions among Berliners?
MoCo can get users to interact and socially onnect through this gamified reward app
Let’s take an exercise!
1
Get 20 coins
2/4
Get started!
Get 0 coins
0/4
Move a little bit!
3
Get 0 coins
0/4
Try moving faster!
Get 0 coins
0/4
Really moving!
Get 0 coins
0/4
It’s a new level!
2
4
5
Home
Match
Achievements
My space
32
9:41
All achieveachievements
Hi, Max!
Where’s your location?
Methfesselstraße 43, 10965 Berlin
Choose your category!
Let's start by getting off the couch and walking 15 minutes to the nearest park.
We will connect with our local partner app Komoot. When you go out for a workout and complete your activity, Moco will congratulate you and reward you with a special Moco character plus 20 coins.
You can then use these coins to redeem rewards in our local partner platforms!
You get it!
Let's match new friends!
So fun!
In this app, we also integrate with the social feature. Users can also look for local partners to move out together as the map will show the local user info relative to the user.
We can click each head to check the partner’s characteristics and interests.
If we can go further, we can chat and meet with each other.
We have developed a matching game system. You need to wait a while to see if both people are well-coordinated and match each other.
When the match is successful, you can further chat to meet and exercise together. This system also allowed re -matched.
Perfect!
Match successfully!
Achievements
Position yourself!
Persona
Profile
Scenario
Needs
Name
Mia
Mia has put on some weight over the winter. She needs to get out, she wants to lose a little weight and make some new friends. But doesn’t want to be intimidated by ‘sporty’ people. She is open to join group activities to meet like-minded individuals. While not particularly sporty, Mia appreciates nature and is open to outdoor activities like hiking and relaxed bike rides.
Make new friends
Lose weight
Not too sporty
28
Office worker
Reading
Age
Occupation
Hobby
#Friendly
#Calm
#Casual
User journey map
Join us to enliven this winter!
🌨️ Embrace the Playful and Fun Side of Winter!
🏋️♂️ From November to February, We're Connecting You with Berlin's exercise Businesses.
👫 Connect with Friends, Make New Ones.
🌟 Stay Active, Whether Indoors or Outdoors!
The special part of Berlin's exercise
In Berlin, people tend to do fun and playful movingrather than competitive exercises.
These popular exercises can be enjoyed both indoors and outdoors, catering to different interests and skill levels.
By moving fast or slow, easy or strenuous, we can faster stronger personal or community bonds. Berliners can Match in 2’s 3s’s Or larger groups
This winter focus
This winter, the Move & Connect platform focuses on these four exercises:
MoCo connected with local business
Move &
Business connect
There are five different levels of engagement from the more relaxed to the more strenuous. Each level has its reward.
